Fevy Eka Fiana, a small and medium-sized enterprise (SME) under the guidance of PT. Eximp Sinergi Nusantara, was enthusiastic about introducing her products and received support from Zulkifli Hasan, the Indonesian Minister of Trade from 2022 to 2024.
“Aredo” – Wedang Rempah Uwuh
Experience the traditional warmth of wedang uwuh, now with a convenient, modern twist. We’ve packed a selection of natural spices—like ginger, cloves, cinnamon, cardamom, and secang wood—into a modern teabag. No more hassle of mixing; just dip, brew, and savor nature’s goodness in every sip. It’s perfect for warming you up and bringing a sense of calm after a long day.
“Aredo” Wedang Rempah Uwuh: A Successful Market Entry into Turkey
From 2022 to 2023, PT. Eximp Sinergi Nusantara proudly introduced “Aredo” Wedang Uwuh, a unique herbal drink from one of its fostered SMEs, to the Turkish market. This market test was a significant step, and the response was overwhelmingly positive. This success highlights “Aredo” as a promising new player in the global beverage market.
Market Test in Kinabalu, Sabah, Malaysia: “Aredo” Wedang Rempah Uwuh
Aredo Wedang Uwuh, an herbal drink from an MSME under the guidance of PT. Eximp Sinergi Nusantara, underwent a market test in Kinabalu, Sabah, Malaysia between 2023 and 2024. The product was well-received by the local community, who appreciated its unique taste and aromatic spices. This positive response suggests a promising opportunity for Aredo to expand its reach beyond Indonesia’s borders and introduce a taste of traditional Javanese warmth to a new market. The test results show a strong potential for Aredo to become a favorite among Malaysian consumers who enjoy natural, traditional beverages.
Traditional Javanese Wedang Uwuh, Now in Modern Packaging, Hits Malaysian Retail Stores
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